Join our Real Rewards Club

Our Real Rewards programme is our way of thanking you for choosing to shop with us. You can earn Real Rewards points by spending at SuperValu and with SuperValu’s partners.

Signing up is easy – Step 1

It’s easy. Next time you are in-store, pick up your new key fob to register via or download the Real Rewards App.

Shop and Collect – Step 2

Use your Real Rewards card every time you shop SuperValu, and you will collect 1 point for every €1 spent. The points you collect will add up to give you money back vouchers.

How to Redeem – Step 3

To enable you to redeem your rewards, make sure you have registered via or to download the Real Rewards App and allow 2 weeks to process your application. Once your registration is processed, you will be periodically notified when you can redeem your points against your shopping.

Our Partners

With a growing list of exciting partners, you can collect and use your points on things that matter to you. Visit or download the Real Rewards App for more details.

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